How it is made

A preserved rose is not a dried rose and it is not a silk one. It is worth understanding the difference, because it is the whole reason these cost what they cost.

Picked at full bloom

Roses are cut at their peak rather than early. A rose cut early will open in a vase but it will never preserve well — the colour sets at whatever stage it was picked. Anything past peak is rejected before preservation starts, because preservation locks in flaws just as faithfully as it locks in colour.

Preserved, not dried

Drying removes the water and leaves a brittle shell. Preservation is different: the sap inside the stem and petals is replaced with a plant-based solution that holds the cell structure open. The petal keeps its shape, keeps its softness, and takes dye evenly.

This is why you can press a petal between your fingers and it gives, instead of cracking. It is also why the colour stays flat and even for years rather than fading to brown at the edges.

Set by hand

Every stem is placed by a person. Rose boxes cannot be machine-packed — the heads have to be angled so the arrangement reads as full from the front and does not crush against the lid. Then the ribbon is tied and the box is sealed.

What that buys you

A preserved box A delivered bouquet
How long it lasts 2 to 3 years 5 to 8 days
Water and trimming Never Every other day
How it arrives Keepsake box Wrapped in paper
Still there next year On the shelf Long gone

Looking after it

  • Keep it out of direct sunlight. UV is the only thing that fades the colour.
  • Do not water it. There is nothing left inside to drink.
  • Keep it somewhere dry. Bathrooms are the one room to avoid.
  • Dust it occasionally with a dry brush or a hairdryer on cold.

That is it. There is no maintenance beyond leaving it alone.

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    CEO

  • George Leo

    Project Manager

  • Amelia Jacky

    Production Controller

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